The Beer Store is going to revamp it's stores. They call it the 'Beer Boutique'. So what does this mean? Absolutely nothing! The look will change but the bottom line remains the same. The big three still control everything so any good beers will be buried at the back as usual. It's almost enough to make a grown man cry. No, it is enough to make a grown man cry. I buy almost all my beers from the L.C.B.O. and local craft brewers and some restaurants that carry kegs of brews that I can't get anywhere else. The Beer Store is handy for taking back my empties. What a waste of space. If you are a beer lover and have to go to the Beer Store, do yourself a favor and wander down to the back. That is where all the good or at least drinkable beers are hidden. I am totally disgusted with this outlet. They are losing some of their clientel to other outlets that provide good beer so this is just an attempt to try to get back the market share that they mistakenly believe is theirs. How about brewing something good or interesting. That might just bring the sheep back into the fold.
If you care to read their take on this, go to: http://www.canadianbeernews.com/2011/04/20/the-beer-store-to-launch-new-...